  |
   |
  |
|
|
|
|
|
Hello Kolb Net Works Clients and Friends,
Email Newsletter Tips:
Internet Marketing Tip: You may notice we're changing the wording of links on our client web sites from "Web Solutions by Kolb Net Works" to "Web Development by Kolb Net Works" or "Ecommerce Development by Kolb Net Works". Why? Because as we updated our keyword focus recently, we decided that few people search for "web solutions" but they do search for "web development" and "web design" and "ecommerce development". We're also making the complete phrase a hyperlink in order to improve the text link usage. We've updated many of the links to clients on our web site and now instead of simply using your company name in our text links to you we are using a longer phrase with your keywords. This helps your site ranking, too. What's your link text? Where are you using it? Can its usage be improved? Call me for more information on this important topic: 570-326-2888. Search Engine Rankings and advertising are obviously just one part of the web site success picture. If your site has prices that are too high in the marketplace to obtain sales, the best search engine referrals will not help. Also very important is how you handle leads generated by your web site. Does your staff ask all sales leads where they found out about your company? Consider: Is your web site ready for Summer? Visitors may be looking for seasonal items. Call us if you need updates made to your web site. On Site Marketing Tip: Do you have a sign showing your home page screen image and web address in your business where walk in customers can see it? Clients - Contact us for a free Word or PDF document featuring your web site that you can print out and frame! Search Engine News: Google launched their catalog site: http://froogle.google.com/ (froogle, like frugal, get it?) This shopping focused site welcomes catalogs (print or digital data feeds) from ecommerce sites and indexes the products and images for free. If you have a product catalog, please consider sending it to Google for inclusion in Froogle at no cost. See http://froogle.google.com/froogle/merchants.html for details for merchants.
KNW News: Congratulations to Tom Lee, who started work at Lion Bridge in Boulder, Colorado recently. Tom has been with us since 1999 and has been a great fellow to have around. We wish him the best of success with his new job. Tom will be working for us part time to finish up and support several clients. Please contact me if you have any questions or need any support that would have previously gone to Tom. Brent Hall is returning for the Summer. Brett spent last summer with us as an intern, this year he joins us as a staff member. Brett is studying new media at Rochester Institute of Technology during the remainder of the year. Our Lycoming College Intern, Nils Raab, graduates in May. While here, Nils designed and constructed a web site for Lycoming Big Brothers and Big Sisters. Good work, Nils! KNW clients that receive support and hosting bills via email will see that their invoice now comes as an attached PDF file. This is due to us upgrading our accounting software. Please let me know if this causes any issues for you.
Events: This month you can listen to our Search Engine Optimization radio spot on KISS-FM during the morning show. You can also give a listen at http://www.kolbnetworks.com/news.asp. That's Lou Kolb and Carlos Ramos doing the voice work in the main part, and Mike Yoder from Clear Channel Communications adding the announcer tag.
E-commerce Tips: What do you do to turn a one time customer into a repeat customer? One thing to consider is including a promotional premium in your first shipment, as a gift. Make sure it contains your web site name and address on it so they are reminded of your site. Janway, a client of ours, sells all sorts of promotional specialties that would work well for this. Including inexpensive key chains as low as 500 for $130 ($.24 each plus setup fee) or nice metal ones for 150 for $270 ($1.45 plus setup fee). Call and ask for Crystal Hughes 494-1239 or 800-877-5242 ext 120. See their keychain page at: http://www.janway.com/keychains.htm Search Engine Optimization (SEO):
Additional Services:
Note: issues of current and past newsletters are online and can be viewed at: http://www.kolbnetworks.com/newsletters As you start your email newsletter address list, please include my email address so I can see how you are doing. We appreciate
your interest and business, |
 |
 | |
|
|
Copyright 2003-2004 Kolb Net Works, Inc. |
|
  |
 |
